Welcome!
Helping digital marketers, creators, and affiliate marketers grow their Instagram, build meaningful partnerships, and turn audience attention into paying customers. By connecting creators and affiliates and providing strategies for organic growth and content monetization, I simplify the path to predictable revenue and online business success—so my clients can focus on creating, collaborating, and earning without the overwhelm.
The Digital Marketer’s Roadmap to Real Mastery
Most marketers chase gimmicks, hacks, and quick fixes that fade as fast as the latest algorithm update. This roadmap is different. It’s built to give you tactics rooted in timeless strategy—the kind you can apply across platforms, niches, and trends. Instead of memorizing tricks, you’ll learn how to:
Write copy that captures attention and drives action.
Design funnels that turn strangers into loyal customers.
Build a brand people remember and return to.
Measure results and scale with data, not guesswork.
This isn’t theory for theory’s sake—it’s a hands-on progression where every phase equips you with tactics you can test, refine, and profit from immediately. The expectation? By following the roadmap step by step, you’ll stop “winging it” and start marketing with intention, clarity, and results.
📚 How to use this library:
Psychology & persuasion → books 1–5
Copywriting mastery → books 6–10
Funnels & systems → books 11–15
Branding & influence → books 16–18
Data-driven growth → books 19–20
If you master even half of these, you’ll be far ahead of most “digital marketers” who rely on tactics instead of principles.
I've provided Amazon links for your convenience, but am not an Amazon Affiliate.
You can find Russell Brunson's free book offers below, as well as his hardcover trilogy + workbook set.
⚡ Study Method
Don’t just read → apply each book. For example, after Influence, re-write your landing page using reciprocity or scarcity.
Create a swipe file. Collect great ads, emails, headlines while studying copywriting.
Run 1 small experiment per week. After Funnels, test a new lead magnet. After Growth, test new traffic sources.
Cycle back. Once you finish, re-read key books like Breakthrough Advertising and Influence—you’ll catch new layers every time.
Phase 1: Foundations of Persuasion & Psychology (Weeks 1–6)
Goal: Learn what makes people say “yes” and why ideas spread.
Influence: The Psychology of Persuasion – Robert Cialdini
Why: Timeless breakdown of persuasion principles (social proof, reciprocity, scarcity). These are the backbone of every campaign.
Pre-Suasion – Robert Cialdini
Why: Explains how to prime your audience before the pitch, crucial for ad copy, landing pages, and funnel sequencing.
Made to Stick – Chip & Dan Heath
Why: Shows how to make ideas memorable—essential for viral content and brand storytelling.
Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger
Why: Framework for why things spread online (STEPPS model). Perfect for understanding virality.
This Is Marketing – Seth Godin
Why: Teaches modern, permission-based marketing that actually resonates, instead of interrupting.
👉 After this phase: You’ll understand audience behaviour, what gets attention, and how to earn trust instead of begging for it.
Phase 2: Copywriting & Messaging Mastery (Weeks 7–14)
Goal: Translate psychology into words that sell.
Breakthrough Advertising – Eugene Schwartz
Why: Gold standard on market sophistication, awareness stages, and copy strategy. Expensive but worth every cent.
Ogilvy on Advertising – David Ogilvy
Why: Timeless copy and campaign wisdom from the “father of advertising.” Still directly applies to digital.
The Boron Letters – Gary Halbert
Why: Practical, personal lessons from one of the greatest direct-response copywriters. Read like a mentorship.
Cashvertising – Drew Eric Whitman
Why: Psychological triggers and formulas for writing copy that converts fast.
Everybody Writes – Ann Handley
Why: Sharpens your content writing craft for blogs, emails, and social captions.
👉 After this phase: You’ll write emails, ads, and captions that stop the scroll and drive clicks.
Phase 3: Funnels, Customer Journeys & Strategy (Weeks 15–20)
Goal: Turn attention into leads and leads into customers.
DotCom Secrets – Russell Brunson
Why: Clear frameworks for funnels, upsells, and customer journeys that work in any niche. (Get your free copy below)
Expert Secrets – Russell Brunson
Why: Helps position yourself as the go-to authority and build a tribe that follows you. (Get your free copy below)
Traffic Secrets – Russell Brunson
Why: The “where” to get attention, with tactical methods for different platforms. (Get the trilogy + free workbook below)
Building a StoryBrand – Donald Miller
Why: Simple, powerful messaging framework for clarifying your brand story and making your audience the hero.
Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne
Why: Teaches how to stand out by creating new demand instead of fighting competition head-on.
👉 After this phase: You’ll know how to structure funnels, nurture customers, and carve out a unique market position.
Phase 4: Branding, Content & Influence (Weeks 21–26)
Goal: Build authority and long-term visibility.
Hooked: How to Build Habit-Forming Products – Nir Eyal
Why: Helps you design content and products that keep people coming back.
One Million Followers – Brendan Kane
Why: Practical playbook on scaling social media audiences quickly and strategically.
The 22 Immutable Laws of Marketing – Al Ries & Jack Trout
Why: Evergreen laws of positioning, differentiation, and market dominance.
👉 After this phase: You’ll understand branding principles, how to grow an audience, and how to keep them engaged.
Phase 5: Data, Growth & Optimization (Weeks 27–32)
Goal: Scale what works using data and experiments.
Lean Analytics – Alistair Croll & Benjamin Yoskovitz
Why: Learn how to measure what matters and iterate your campaigns like a scientist.
Hacking Growth – Sean Ellis & Morgan Brown
Why: Growth hacking playbook from the guys who scaled Dropbox, Airbnb, and Uber.
👉 After this phase: You’ll know how to measure campaigns, run growth experiments, and optimize like a pro.
The Russell Brunson Collection:
DotComSecrets FREE Book - How To Launch And Scale Your Company Online With Simple Sales Funnels...
DotCom Secrets by Russell Brunson
Inside you'll find the actual playbook we created after running thousands of split tests, and perfecting what works online today! You will have access to all of the processes, funnels and scripts we use to scale companies online!
This is a physical book, and the link above takes you to the order page.
The book is free, shipping is $9.95
Expert Secrets FREE Book - Find Your Message, Build A Tribe, And Change The World!
Expert Secrets by Russell Brunson is THE playbook for turning your knowledge into a movement, building a loyal tribe, and creating offers that sell themselves.
This is a physical book, and the link above takes you to the order page.
The book is free, shipping is $9.95
Get the FULL Secrets Trilogy Box Set - Find Your Message, Install the Strategies & Scale Your Business!
INCLUDES:
DotCom Secrets
Expert Secrets
Traffic Secrets
BONUS:
614-page Exclusive Workbook ‘Unlock The Secrets’
And Get The “Unlock The Secrets” Workbook FOR FREE!"
This is a physical book, and the link above takes you to the order page.